Connect with us

Hi, what are you looking for?

News

Nano-influencer platform to use $5 mln funding to strengthen operations in SEA, including PHL

Screenshot via Partipost

Partipost, a nano-influencer marketing and commerce platform, received extended funding on their series A round, with investments totaling $5 million. The funds will be used to accelerate product and market expansion in Southeast Asia, including the Philippines, where its app launched this month.

The Singapore-based startup’s oversubscribed round was led by venture capital firm Quest Ventures, with participation from existing investor SPH Ventures, and new investors iGlobe Partners and XA Network.

Jeffrey Seah, a partner from Quest Ventures, will join Partipost’s board as director. He was previously a board observer from Quest Ventures’ earlier investment in the platform.

“They [Partipost’s founders] have balanced the need to recruit brand-safe nano influencers that resonate with commercial partners, and simultaneously pitch to and onboard business partners looking for authentic direct-to-customer relationships… increasing contribution to sales,” Mr. Seah said in a press statement.

WORD-OF-MOUTH
Partipost matches brands to influencers with the highest brand affinity to drive word-of-mouth advertising. Data insights are collected through its in-app polls and user behavior.

Partiposters, as the platform’s users are called, view and participate in campaigns via the platform’s mobile app. Influencers are rewarded for both their media reach and message impact in their curated social media content, as determined by their followers’ responses.

According to Hillary Tam, Partipost’s head of marketing, the platform’s main difference is that it believes everyone can be an influencer.

“Even if you have 200 followers, you can be one,” she told BusinessWorld in an e-mail interview. “We want to create a new market [where] everybody can post on social media, write a review, or give some feedback and be paid for it. We want to empower everyone to monetize their own data and influence and not just allow the big tech companies to do so.”

Partipost saw a threefold increase year-on-year in the total number of influencers during the pandemic, as the crisis highlighted the need for businesses to build a strong presence online. In the Philippines, where its app was launched at the beginning of July, the platform has garnered more than 4,000 Partiposters.

“In terms of notable Filipino influencers, our niche is in nano influencers, the everyday people, so I wouldn’t say there’s a specific notable influencer,” Ms. Tam added.

Two new initiatives — the Nano Ambassador and Mass Campaign programs — have also been rolled out to help brands with brand awareness, sales, and scale. Some of Partipost’s client brands include Pepsi, Dettol, The Body Shop, Jinro, and Hong Kong Maxim.

Influencer Marketing Hub, in its The State of Influencer Marketing 2021 report, said that the influencer marketing industry is set to grow to approximately $13.8 billion this year. Seventy-five percent of brands also indicated in the report their intent to dedicate a budget to influencer marketing in 2021. — Patricia B. Mirasol

Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

Latest

Editor’s Pick

People living in rural areas are having to travel further to find somewhere to withdraw and deposit cash free of charge, says the...

Editor’s Pick

Ministers have ruled out extending the list of workers who are exempt from self-isolation rules and warned that the August 16 date for...

News

Philippine-based companies that offer online gambling services to offshore markets, such as China, fueled office market growth in the country last year. — REUTERS...

News

PHILIPPINE STAR/ MICHAEL VARCAS President Rodrigo R. Duterte on Friday approved the recommendation of his pandemic task force to enforce stricter quarantine rules in...

News

https://www.sws.org.ph/ Thirty-seven percent of Filipinos are optimistic that their lives will improve over the next 12 months, a non-commissioned survey shows. Of the 1,200...

News

Energy Secretary Alfonso G. Cusi — PHILSTAR Six electricity consumers on Friday filed a complaint with the Ombudsman against Department of Energy (DoE) Secretary...

You May Also Like

When people envision technology overtaking society, many think of The Terminator and bulletproof robots. Or Big Brother in George Orwell’s Nineteen Eighty-Four, a symbol...

Financial Advisors

Stock Markets9 hours ago (Jul 02, 2020 04:45AM ET) (C) Reuters. ROME (Reuters) – World food prices rose in June to post their first...

Economy

SAN FRANCISCO — The spread of the coronavirus has meant feast or famine for technology start-ups. While many are cutting staff and slashing costs...

Economy

In Wisconsin and Ohio, farmers are dumping thousands of gallons of fresh milk into lagoons and manure pits. An Idaho farmer has dug huge...

Disclaimer: Respect Investment.com, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2021 Respect Investment. All Rights Reserved.

Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!