Connect with us

Hi, what are you looking for?


Message solutions provider targets to reach more PHL industries

CLOUD communications platform Infobip Philippines, which now covers 80% of the local banking industry, said it aims to expand its reach to other verticals as demand for automated messaging remains strong.

“Even if people are going back to physical stores now, the digital setups will be retained and upgraded depending on customer demand,” Infobip Philippines Country Manager Charist B. Montenegro said during a virtual briefing.

“We are really aggressive on expanding further not just by verticals but also the utilization of different channels that we have and the use of the solutions that we offer,” she added.

She noted that Infobip, which entered the Philippine market in 2016, currently covers 80% of the banking industry in the Philippines.

The company now seeks to cover the retail, e-commerce, transportation, and medical industries.

Citing Infobip’s global research, Ms. Montenegro said that chat apps such as WhatsApp are becoming crucial channels for customer communications.

This demonstrates the growing importance of conversational experiences, she added.

“Infobip’s data shows an 80% and 62% increase in WhatsApp and rich communication services (RCS) interactions respectively in the first half of 2022 compared to the same period in 2021,” the company said in a statement.

It said that customers now have access to more channels and devices than before.

“Customer communications today are more digital than ever, with a 68% increase in interactions across all digital channels. Second, alongside the growth in chat app interactions, some 99% of customer support and chatbot interactions are now on WhatsApp,” the company noted.

At the same time, the company pointed out that while newer channels are gaining momentum, its study shows the continued growth of more traditional channels, such as SMS and email.

“Interactions on these channels increased by 75% and 91% respectively with Infobip seeing emerging uses around timely alerts and security solutions such as two-factor authentication,” Infobip said.

Conversational customer experiences are quickly becoming the new normal, according to Ivan Ostojić, Infobip chief business officer. “Customers don’t want a one-way interaction with a brand.”

“They want a conversation – whether for support, sales, or marketing. But, as our data shows, to meet customer needs, businesses and brands must first embed global real-time omnichannel communications.” — Arjay L. Balinbin

Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!


Editor’s Pick

<?xml encoding=”utf-8″ ??> TSB’s 5,700 staff and executives are to share a 10% bigger bonus pot this year, after rising interest rates pushed the...

Editor’s Pick

<?xml encoding=”utf-8″ ??> NatWest is to shut another 23 branches in England and Wales, adding to a raft of high street banking closures already...

Editor’s Pick

<?xml encoding=”utf-8″ ??> Shell has put more than 2,000 jobs in the UK at risk after launching a “strategic review” of its domestic energy...

Editor’s Pick

<?xml encoding=”utf-8″ ??> British taxpayers have become shareholders in a further 53 companies backed by a government rescue funding scheme. These firms include a...


REUTERS Smartphones were the most used devices among women last year based on a new survey by the Philippine Statistics Authority (PSA) and the...

Editor’s Pick

<?xml encoding=”utf-8″ ??> The chain announced last year that it would be selling nearly 40 of its pubs due to the combined impact of...

You May Also Like


COVID-19 has had a significant impact on the mental health of Filipinos across different groups all over the archipelago. From frontline workers, parents balancing...


REUTERS By Luz Wendy T. Noble, Reporter The country’s foreign exchange buffers slightly increased as of end-October as the value of the central bank’s...


BW FILE PHOTO GROSS BORROWINGS by the National Government reached P2.6 trillion as of end-September as it continued to raise funds to respond to...


KARASOLAR.COM TENA, Ecuador — Ecuador’s rainforest Achuar people say their ancestors long dreamed of a “fire canoe” or “electric fish” that would let them...

Disclaimer: Respect, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2022 Respect Investment. All Rights Reserved.