Connect with us

Hi, what are you looking for?


Jollibee Foods opens 150th CBTL store in Malaysia

LISTED food service company Jollibee Foods Corp. on Tuesday said that it had opened its 150th The Coffee Bean & Tea Leaf (CBTL) location in Selangor,  Malaysia.

“The opening of our 150th café in Malaysia, which adds to the brand’s expanding footprint of over 1,000 cafés across 20 plus countries globally, signifies Jollibee Group’s commitment to the accelerated growth of The Coffee Bean & Tea Leaf brand,” Jollibee Foods President and Chief Executive Officer Ernesto Tanmantiong said in a statement.

The new café location features a 2,800 square feet floor area, which houses large seating areas that can accommodate 110 people per day. It also has a community table that can seat eight customers.

The company said the new location features contemporary interiors with an open space concept, with prominent arches.

“A nod to the brand’s roots, South Californian motifs adorn the new café, while sunshine-like lighting evokes a warm and inviting ambiance,” it said.

CBTL launched its first café in Malaysia in 1997 and has steadily expanded its presence in the country, Jollibee Foods said.

“The brand’s success underscores its steadfast focus on serving authentic, diverse flavors of coffees and teas from different parts of the globe — using only ingredients of the highest quality — and elevating the customer experience through constant innovation,” it added.

CBTL Malaysia will further expand its reach through customer accessibility by expanding its drive-thru services, as it aims to provide a better on-the-go experience for its customers.

The expansion is part of Jollibee Foods’ goal to be one of the top five restaurant companies in the world.

“This is an exciting time in our growth story as we build on our strong legacy to become a modern global coffee [and] tea house that allows people to see the world in new ways through new flavors and experiences,” CBTL Chief Executive Officer John in de Braekt said.

“Asia remains a focus for our expansion where we continue to see strong demand for specialty coffee and tea,” Mr. de Braekt added.

On Tuesday, Jollibee Foods’ shares fell by 1.12% or P2.60 to close at P229 each. — A. H. Halili

Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!



Standing firm against hunger, Globe launches the Longest Hapag— a five-month nationwide food festival series. The campaign kicks off in time for the commemoration...

Editor’s Pick

<?xml encoding=”utf-8″ ??> Retail sales volumes have fallen this month compared with the same period last year, while staffing levels have dropped sharply, a...

Editor’s Pick

<?xml encoding=”utf-8″ ??> Retail sales volumes recovered slightly by 0.5 per cent in April as the sector was lifted by the Easter holidays, however...

Editor’s Pick

<?xml encoding=”utf-8″ ??> The number of small businesses planning to increase prices to their customers is set to rise dramatically this quarter, further fuelling inflationary pressures. A new...

Editor’s Pick

<?xml encoding=”utf-8″ ??> VivaCity, the transport technology scaleup transforming cities into smarter and more efficient places to live and work, has partnered with Transport...

Editor’s Pick

<?xml encoding=”utf-8″ ??> The Google-owned video platform has confirmed that it’s shutting down YouTube Stories in June. Stories first launched in 2018, and allowed...

You May Also Like


COVID-19 has had a significant impact on the mental health of Filipinos across different groups all over the archipelago. From frontline workers, parents balancing...


REUTERS By Luz Wendy T. Noble, Reporter The country’s foreign exchange buffers slightly increased as of end-October as the value of the central bank’s...


BW FILE PHOTO GROSS BORROWINGS by the National Government reached P2.6 trillion as of end-September as it continued to raise funds to respond to...


KARASOLAR.COM TENA, Ecuador — Ecuador’s rainforest Achuar people say their ancestors long dreamed of a “fire canoe” or “electric fish” that would let them...

Disclaimer: Respect, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2022 Respect Investment. All Rights Reserved.