Connect with us

Hi, what are you looking for?


Fruitas to venture into cloud kitchen for wider product choices

FRUITAS Holdings, Inc. will venture into “cloud kitchen” that will carry the Nube Kuxina brand to provide customers with a wider array of Fruitas and third-party curated products, the firm said on Thursday.

“We have been strategically acquiring food brands over the past two and a half years. It makes sense to put all of our food brands together in strategic locations to provide access to as many customers as possible within a reasonable distance,” Fruitas President and Chief Executive Officer Lester C. Yu said in a press release.

“We will leverage on our internal logistics capabilities and partner with third-party service providers to deliver the best experience possible to our customers,” he added about the venture into cloud kitchen where food is prepared only for delivery or takeout.

The company also said that it will be expanding the presence of its online store, Babot’s Mart, to boost its e-commerce business.

“Babot’s Mart is now available on e-commerce giants, Shopee and Lazada,” the company said.

The company is also pushing its own e-commerce website:

To date, the company’s third-party partners include Alaska milk products, UCC Philippines for its 3-in-1 coffee, Villa Socorro Farms, Chef Tony Popcorn, Nacho King, Bahay Pastulan (Good Shepherd), Zesto Philippines, social-impact group Hope in a Bottle, Coconut King, AB Foods, Mondelez Philippines and Century Pacific Food.

The company also recently added Fuwa Fuwa, a Japanese brand owned by Nippon Premium Bakery, that will offer its sweet buns to its Balai Pandesal stores.

The sweet buns will be available starting Sept. 1 and will have five different flavors: matcha, custard, sweet cream cheese, choco, and red bean with vanilla cream.

Fruitas has partnered with other third-parties to complement its own food and beverage offerings.

“Our traditional beverage offerings will be a perfect complement to these food brands,” Mr. Yu said.

The company said that it is still eyeing to expand the list “to provide a more complete and convenient buying experience to its customers.”

As of August, Fruitas has 720 stores nationwide with 106 community stores of which are under the Babot’s Mart, Soy & Bean, and Balai Pandesal brands.

On the stock exchange on Thursday, shares in Fruitas climbed by 2.59% or P0.03 to P1.19 apiece. — Justine Irish D. Tabile

Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!



PHILIPPINE STAR/ MICHAEL VARCAS WASHINGTON D.C. — The United States is seeking to form a coalition of countries to drive negotiations on a global...


Buildings are seen along EDSA in Quezon City. — PHILIPPINE STAR/ MIGUEL DE GUZMAN By Diego Gabriel C. Robles  THE WORLD BANK (WB) upgraded...


Heavy traffic is seen on the southbound lane of EDSA in Cubao, Quezon City. — PHILIPPINE STAR/ MIGUEL DE GUZMAN THE PHILIPPINE auto industry’s...


REUTERS THE BANGKO SENTRAL ng Pilipinas (BSP) may deliver a second off-cycle rate hike in early November when the US Federal Reserve is expected...


Vendors arrange their goods at a public market in Manila. — PHILIPPINE STAR/ RUSSEL A. PALMA THE ASIAN Development Bank (ADB) is planning to...

Editor’s Pick

With the reversal of the 1.25% rise in National Insurance Contributions happening on the 6th of November, employers across the nation have an opportunity...

You May Also Like


BW FILE PHOTO GROSS BORROWINGS by the National Government reached P2.6 trillion as of end-September as it continued to raise funds to respond to...


KARASOLAR.COM TENA, Ecuador — Ecuador’s rainforest Achuar people say their ancestors long dreamed of a “fire canoe” or “electric fish” that would let them...


REUTERS By Luz Wendy T. Noble, Reporter The country’s foreign exchange buffers slightly increased as of end-October as the value of the central bank’s...


COVID-19 has had a significant impact on the mental health of Filipinos across different groups all over the archipelago. From frontline workers, parents balancing...

Disclaimer: Respect, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2022 Respect Investment. All Rights Reserved.