Connect with us

Hi, what are you looking for?


For fans, Super Bowl no longer a sport game, it’s an ‘experience’

PHOENIX — In just a half-century of evolution the Super Bowl has gone from sports event, to America’s biggest party, to a week long and very expensive immersive “experience”.

That includes not only the game but also more in-depth encounters where you can take a sunrise hike up Camelback mountain with a retired NFL player or toss back a few “brews” with former New England Patriots linebacker Ted Bruschi.

Next year it will almost certainly make another leap when “immersive experience” and “party” morph into one big Super Bowl supernova in Las Vegas, as Sin City hosts the game for the first time.

After Los Angeles hosted last year it is almost as if the National Football League (NFL) stopped for a breather in Phoenix with Las Vegas set for 2024 and New Orleans on deck for 2025.

Even NFL commissioner Roger Goodell could not keep from looking ahead, pushing already sky high expectations higher.

“I think I would be making a mistake under-estimating anything that happens in Vegas and how big it can be,” said Mr. Goodell during his state of the league address.

While Phoenix does not have glitz and pizzazz of Los Angeles or Las Vegas it was the ideal spot for this year’s Super Bowl says Brian Wilder, executive vice-president of sports experiences and fan engagement for On Location, the NFL’s official hospitality partner.

“When we looked at Phoenix, especially coming out of Los Angeles we saw a big opportunity,” Mr. Wilder told Reuters. “In Los Angeles, coming out of the pandemic, corporate business had not quite returned yet because they have to plan so far in advance.

“Having the lead up to Phoenix with the pandemic in the rear view mirror it provided a return to corporate which we didn’t see in Los Angeles.

“Los Angeles was a ton of fan demand, SoFi Stadium is amazing but Phoenix, so many corporate clients love going to Arizona throughout the year, not just Super Bowls, and we saw a great opportunity and it was there.”

For most people in Phoenix the closest they will get to the Super Bowl will be the NFL’s Fan Zone ($40 for adults, kids under 12 free) or speeding by the Glendale stadium on Highway 101.

Even at $3,200, the average price on resale site StubHub, your ticket for Sunday’s National Football League championship game between the Kansas City Chiefs and Philadelphia Eagles may well be the least expensive item of your Super Bowl experience.

An on-stage table at Sports Illustrated’s Super Bowl Party, with performances by Machine Gun Kelly and the Chainsmokers, comes in at a hefty $100,000 while the same table at Shaq’s Fun House, which included a meet and greet with host NBA great Shaquille O’Neal, would set you back $50,000.

On Location offers packages from $5,000 to $50,000 that can be tricked up to include everything from Super yoga to a day of golfing at one of Arizona’s top courses, Troon Golf Club.

In the evening there is a long list of concerts to choose from with artists such as Snoop Dogg to Sheryl Crow, or dine with celebrity chefs like Guy Fieri or Chris Bianco, where you can eat pizza and have your picture taken with the Lombardi trophy.

“If you go back 10 years ago Super Bowl was only about the game and now it is much, much more,” said Mr. Wilder. “The NFL is looking at it now as more than just a game, it’s a whole experience leading up to the game.” — Reuters

Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!



The Independent Electricity Market Operator of the Philippines (IEMOP) is holding a big conference, the Philippine Electric Power Industry Forum (PEPIF) 2023, with the...


TIM MOSSHOLDER-UNSPLASH TECHNOLOGY is moving at lightning speed. In my lifetime alone, the world as we know it has orbited into a completely different...


A man wearing a protective mask is reflected on an electronic board displaying various companies’ stock prices outside a brokerage in Tokyo, Japan, Feb....


KREMLIN.RU/EVENTS/PRESIDENT/NEWS/60363/PHOTOS-COMMONS.WIKIMEDIA.ORG SEOUL — North Korean leader Kim Jong Un has overseen drills simulating a nuclear counterattack against the US and South Korea in a...


RAGHAVENDRA V KONKATHI-UNSPLASH LONDON — Some of the world’s leading makers of flu vaccines say they could make hundreds of millions of bird flu...


BW FILE PHOTO Productivity and customer experience management tools are the most sought-after tools among companies in the Philippines, with businesses of all sizes...

You May Also Like


COVID-19 has had a significant impact on the mental health of Filipinos across different groups all over the archipelago. From frontline workers, parents balancing...


REUTERS By Luz Wendy T. Noble, Reporter The country’s foreign exchange buffers slightly increased as of end-October as the value of the central bank’s...


BW FILE PHOTO GROSS BORROWINGS by the National Government reached P2.6 trillion as of end-September as it continued to raise funds to respond to...


KARASOLAR.COM TENA, Ecuador — Ecuador’s rainforest Achuar people say their ancestors long dreamed of a “fire canoe” or “electric fish” that would let them...

Disclaimer: Respect, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2022 Respect Investment. All Rights Reserved.