Connect with us

Hi, what are you looking for?

Editor’s Pick

Large Format Custom Printing Facts You Need to Know

A large format printing is often used to stand out amongst the crowd of competitors by having large-scale banners, branded buildings, vehicles, and posters.

A large format printing service near me has a lot of features and peculiarities, which we consider in this article.

Advantages of large format printing

The human brain is organized in such a way that it perceives visual information a hundred or thousand times better than words or sounds. So, around 50% of our brainpower is taken on a daily basis solely by image processing. That’s why visual advertising is so popular and widespread. And a large format print in this circumstance is the best possible way to convey an ad message to your audience.

Who needs wide format printing?

Since most printers are designed to deal with A5 and A4 sheets of paper, a wide format printing might be considered anything that’s larger than that:

∙Promo materials that are given away to people in a location or event (they usually have sizes anything between a business card and a standard newspaper)

∙Maps and construction materials, including blueprints; trade show booth branding (half-human size)

∙Street banners on pillars, signboards, stands, and glass showcases in stores (human-size)

∙Wallpaper, large posters, large-window static banners, vehicle wraps, big boards (from a size of one human to several human sizes)

∙Wraps and banners on buildings and in the air (ads that are dragged behind planes): from several dozen yards to hundreds of yards.

A large format printing will be necessary for your company if you would like to have one or a few ads of the mentioned above. In addition, a wide format printing is doable not just on paper but also on a variety of materials, which might also reflect your business vision:

∙wood

∙metal

∙glass

∙carton

∙vinyl

∙plastic

∙canvas

∙fabric

∙leather

∙tiles

∙foam, etc.

What will you be able to create?

A large format print is made to create large advertisements, which are immediately visible to an eye of many people at once. They have various kinds of bigness and location, but all of them are designed to be seen by passing-by people in a certain spot on a street or a public road. They can be composed of one or more pieces (if the printing width is not enough for 1 piece).

Wide-format printing of modern days actively uses vivid colors, lasting surfaces, and UV-resistant paints.

It is often possible to see combinations of materials in large prints, for instance, a print-covered paper on a big board is combined with 3D elements (from another material) that protrude out of a square shape. And since it is not a problem today to print on uneven surfaces, there exist some really exciting examples of a large format print, which can be even called art because they have stepped out of a purely advertising field.

Two basic types of large-format printers do the job today: flatbed and roll-to-roll. The first will apply a picture on flat surfaces, which can be any material. The second work with flexible, 3-dimensional, and uneven surfaces. Some printing companies also have printers that combine both types in one device.

What format is best for large prints?

A rule of thumb says that the bigger an image in the large format printing is the more pixels are required.

When you print plain text or small pics on an A4 sheet of paper, conventional black-and-white or color printers

would need pixel resolution of only 72-100 dpi (dots per inch) to make it perfectly readable. A crisp picture on a leaflet, booklet, and any other advertising material of A5-A3 sizes, however, already needs to be at least 300 dpi to avoid having the so-called “pixelation” (although working samples might be perfectly fine with just 150 dpi). A higher resolution is chosen for large format printing, where there is a need to keep the crispness and color saturation of a picture, as a piece of paper or another bearing material gets bigger than a medium format of digital printing (dpi might go up to 600 and even 1200).

The same approach to dpi resolution goes for large format digital printing — those ad pieces you see on the city lights, road boards, posters, banners, vehicle wraps, building covers, and other large things, mustn’t be blurry or pixelated.

How do I prepare large format for printing?

Most large format printing companies in the UK require a specific file format from customers.

If it is in raster graphics, file types for small, medium, and large format printing usually are:

∙PDF

∙TIFF

∙JPEG/JPG

∙PNG

∙GIF

∙BMP

∙RAW.

In all cases, the dpi is recommended not less than 300, so the bigger the large format printing is in inches or feet, the bigger size the file will be. Bear in mind that BMP and RAW are uncompressed formats, so not every large format printing company accepts them. But they are sometimes needed for the ultimate quality of printing and pre-processing.

If there is a need to make graphics in visual advertising look the same crisp and super sharp independently of the size of the large format printing across all possible sizes of small, medium, and large format printing, on all flat and curvy surfaces, and avoid the change of the side ratio, then vector graphic is used (file format is

SVG). It is technically possible to convert any image into vector graphics for large format print but usually, logos and schematic drawings are best for that. And then, no matter how large the end result of your large format print will be, with SVG, the image remains crisp and does not become too heavy in size even when enlarged.

Customer Benefits

The first obvious benefit of wide format printing is immediate visibility to people around. Using large-scale printing, it is possible to become distinct from your competitors and other businesses around.

A small-size business could create an illuminated signboard with its logo that will shine in the dark and combine it with a street banner or a city light showing its location.

Large businesses actively use big boards and vehicle wraps today to inform about their hot offers and marketing events.

Construction companies use building wraps and fence banners to show what will a built or renovated building look like after completion (and also to hide the ugliness of a construction process).

When you really think of possible applications of large advertising, you find them so immense that it becomes hard to find a type of business, for which, its usage would not be necessary.

Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

Latest

Editor’s Pick

The UK’s biggest broadband and mobile operators have today met with the government to follow up on commitments agreed in the summer to support...

News

The International Monetary Fund expects the Philippine economy to expand by 6.5% this year, matching the lower end of the government’s 6.5-7.5% goal. —...

News

FINANCE SECRETARY Benjamin E. Diokno speaks at the BusinessWorld Economic Forum at the Grand Hyatt Manila, Nov. 29. — PHILIPPINE STAR/ KRIZ JOHN ROSALES...

News

HOUSE SPEAKER Ferdinand Martin G. Romualdez delivers a keynote speech during the BusinessWorld Economic Forum Forecast 2023 at the Grand Hyatt Manila on Tuesday....

News

IT’s the time of the year when reunions are celebrated with friends and loved ones, and Alice Reyes Dance Philippines (ARDP) showcases just that...

News

AREIT, Inc. is planning to grow its assets at an average of 100,000 square meters (sq.m.) of gross leasable area annually from 2023 to...

You May Also Like

News

BW FILE PHOTO GROSS BORROWINGS by the National Government reached P2.6 trillion as of end-September as it continued to raise funds to respond to...

News

REUTERS By Luz Wendy T. Noble, Reporter The country’s foreign exchange buffers slightly increased as of end-October as the value of the central bank’s...

News

KARASOLAR.COM TENA, Ecuador — Ecuador’s rainforest Achuar people say their ancestors long dreamed of a “fire canoe” or “electric fish” that would let them...

News

COVID-19 has had a significant impact on the mental health of Filipinos across different groups all over the archipelago. From frontline workers, parents balancing...

Disclaimer: Respect Investment.com, its managers, its employees, and assigns (collectively "The Company") do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2022 Respect Investment. All Rights Reserved.